francescoscarfone
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Espace Parallele
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Digital Forest
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WIN.jpg
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Branding Fiction CAPSLOCK
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Sovrumana Celestialis CAPSLOCK
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00Magazine
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Grottesco
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Rhytuals
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Unplaced
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Memetic Warfare
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BS Motions
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MEGA
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Rosadira
text
Motion design for the new visual identity of Espace Parallele, a creative space created to host events and exhibitions located in Paris. The motion graphics were used for social media promotion and as visual content during the event to celebrate the venue's first anniversary.
team
Roberto Rigon
year
2025
typology
Motion design, Exhibit
text
Digital Forest is an installation that shows the digital encounter between animals and the human context, and traces the transformation from wild entities captured by trail cams to digital entities categorized by users on social media. The project investigates how animals, inadvertently turned into digital entities, inhabit the online ecosystem, a space categorized by humans for human consumption.
team
Miguel Amaya
Giacomo Garetto
Enrico Isidori
Federico Gajo
Emanuel Simionato
year
2025
typology
Exhibit
text
The @winjpeg system is an instant lottery based on scratch cards whose prizes consist of visual content from the creator's Cloud gallery. Originally not intended for sharing, these prizes, set the winner in a hybrid viewing mode, where awareness of spontaneous image creation intersects with the potential disclosure of the author's behavioural data.
team
Enrico Fagnani
year
2025
typology
Visual and Motion design
text
Motion design for the launch of Sovrumana Celestialis: Corpus Novum. A visual odyssey through the realm of (im)possibility. The four chapters of the book Nature, Humankind, Technology and Spirit merge in a unique metaphorical narrative that takes the reader across and beyond time and space through highly detailed, AI-crafted illustrations.
team
CAPSLOCK team
year
2025
typology
Motion design
text
Motion Design for the launch of the magazine Branding Fiction. The project started with a simple question: why do some names and logos feel like they’ve always been here, even when they never were? We call them fictional brands, and they’re more than an uncanny twinge: they borrow the grammar of real branding so well our brains fill in the shelf space. Inside the book, Lorenzo Bernini maps how these invented labels work: the cues that trigger recognition, the ways they become folklore, and what they reveal about culture. This is achieved by analysing the most iconic fictional brands across film, TV, games, and the internet, allowing you to trace their origins, visual language, and brand impact. The motions has been used for the Social launch and the Event visuals
team
CAPSLOCK team
year
2025
typology
Motion design
text
00Magazine. 00 is a new beginning, a new starting point that sees widespread commitment, collective awareness, and welfare policies as the tools to prevent the unthinkable from happening. In each issue, 00Magazine focuses on a specific crisis of global significance, providing a pathway that takes the reader through the various stages of the crisis, starting from its origin to its overcoming. Issue 00 “Nuclear Attack” offers an examination not only of the actions taken by government agencies, but also of the active involvement of citizens, scientists, and associations that work or have worked toward a common goal: the suppression of nuclear risk.
team
Maria Chiara Caliò
Chiara Cannavò
Hande Ozkalemkas
Filippo Geronimo Valenti
Viola Sensi
year
2024
typology
Editorial design

Passionate and creative designer with endless desire to grow, to learn, to question certainties, changing them or consolidating them when necessary. My passion towards art and design is the security that moves most of my life choices, in fact I have always thought that Design was the perfect reconciliation between creativity and rationality, the key to give a shape to everything that has no shape. Understand the deep conceptual value behind the design, and then bring it out, give it an appearance, which has not only aesthetic value but is able to trigger necessary emotions.

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